Increase Your Results From Self-Help Products by 10x
By Leo Gura - January 27, 2014 | 13 Comments
The important things you need to understand about how self-help products work, and the tips you need to follow to get massive results.
The Real Truth About Information Products
With all the self-help information products out there — including books, audio programs, DVDs, coaching, seminars, workshops, tele-seminars, and various tools — which ones can you trust? Which ones work? Which ones produce the advertised results?
The answer is surprising. Especially to me, because when I started this journey down the self-development rabbit-hole 5 years ago, I was very skeptical and pessimistic.
What I’ve discovered after thoroughly studying 100+ books, dozens of audio and DVD products, and dozens of seminars and tools, is that almost all of them work! In fact, they work incredibly well as long as you keep in mind a few cardinal rules.
The Cardinal Laws of Information Products
Here’s what you have to know about information products:
- Significant change happens on the timeframe of months and years, not weeks or days. The big changes you want will take 6 months to 24 months to get.
- You MUST be consistent and persistent and follow the program instructions exactly!
- You MUST do ALL the exercises and assignments. You ABSOLUTELY MUST implement the procedure consistently.
- There is no SINGLE magic bullet. No one program will fix all your problems.
- Results aren’t rare, but they will be emotionally difficult. Be prepared to labor for them.
- This product may be effective, but it may not be a high-enough priority in your life right now.
- The change or transformation, even if big, will be more subtle than the cartoon caricature you imagine.
Most Products Actually Work
I’ve found that most reasonably well-selected self-help products can be trusted. As a rule of thumb, the people creating these products are themselves more evolved than the average businessman. They don’t want to cheat you. On the contrary, they want to help you succeed. Their greatest drive isn’t money but impact, so even if they could cheat you, they wouldn’t want to.
Of course there is the occasional exception — a wolf masquerading in sheep’s clothing — so you still have to do a bit of due diligence, but these are rare, and generally, if you sense the author’s character is solid, you can expect a solid product.
Don’t Mind Negative Reviews
Looking for negative reviews to check if a product is good or bad isn’t a good approach. Why? Consider: any program or product, no matter how good, will have negative reviews or dissatisfied customers. This has more to do with the customers than the product. And upset customers tend to eclipse the satisfied ones.
Especially with personal development, there is a great tendency to blame something external for lack of results because people are weak and do not want to admit their own short-comings: laziness, procrastination, lack of consistency, loss of focus, etc.
Ironically, the very character flaws that keep people from success and happiness in life are also the ones that compel them to search for solutions by way of information products, and also the ones that keep them from helping themselves with those products. In the hands of an incompetent, lazy individual, the most effective tool is rendered useless. The problem isn’t the tool, it’s the person!
So don’t take too much stock when you see someone criticizing one program or another. Disgruntled, unsuccessful people won’t hesitate to point fingers, criticize, and blame everyone and everything but themselves. You will get a much clearer picture by reading the positive accounts (assuming they are real testimonials and not fakes). Successful people approach opportunities with an open mind, trusting their own judgment and experience more than the opinions of naysayers.
The Self-Fulfilling Prophecy Effect
Many self-help programs and techniques require faith for them to work. It really is a case of, if you believe it will work for you, then it will, and if you don’t, then it won’t.
There is NOTHING wrong with this!!! Some things in life just work this way, and self-help is one of those things. Is this placebo effect? Maybe. Psychology — your map of reality — is all one big placebo effect. And this fact doesn’t make the effect less-than or insignificant. If you are negative, pessimistic, skeptical, cynical, and critical about everything, then you will really be lost with self-help. Watch out because you will easily create a self-fulfilling prophecy!
The real question is: Are there people who are making things work using the system? And if so, then what are they doing differently? With almost all information products, the answer is YES! And I can tell you that the difference almost always has to do with them being willing to work their asses off and make it work! They are active about it.
I’m not saying you should be a dogmatic zombie, following programs on blind faith. But you should absolutely go into every program with an totally open mind and 100% expectation that it will work. If you give it a fair chance and it doesn’t work, oh well, you lost some money and some time. But to go in closed-minded or “skeptical” is to guarantee failure because your RAS will find a way to sabotage the result.
The quality of your focus often makes the difference between success and failure. If you keep struggling and getting “burned” by self-help products, check your focus. This is probably why your life sucks in the first place.
A Hard Truth About Advertising
Yes, many self-help products are advertized like used cars.
But! The advertising on these products is necessarily exaggerated because otherwise your dumb, lazy ass won’t buy it. This is true regardless of how good the product is. Literally, if I had a product right now that could turn you into a millionaire overnight, and it really really worked, it would still take labor to sell it. Why? Simply because it still needs to be put in front of the right people, and those people need to be motivated to pull out their credit cards. Psychic inertia is that powerful! It’s why no one wants to get anything big accomplished.
Gimmicky and disgusting advertising tactics do not mean that amazing results can’t be obtained. Just expect to work harder and longer than promised.
The 80/15/5 Rule
The 80/15/5 rule always applies, no matter how good the product. This rule states that, statistically, 80% of people will get mediocre results, 15% will get good results, and 5% will get excellent results.
It’s hard to believe, but this rule is like law. This is human laziness quantified on a statistical level, and it has nothing to do with the quality or general effectiveness of the program. Even if you take a group of the brightest millionaire entrepreneurs and put them in the world’s greatest seminar room, in the end the breakdown will still be: 80% will be lazy and not take action, 15% will take a bit of action and get decent results, and 5% will work their asses off and get amazing results.
Steps You Can Take To Be In The Top 5%:
- Adopt an impressionable, curious, experimenter mindset. Be ready to play!
- Watch out for idle theorizing. You MUST practice to get results!!! Intellectual knowledge counts for very little.
- Follow the instructions as closely as possible.
- Take notes on everything and review your notes.
- Work the program very diligently.
- Only bite off one program at a time.
- Go back to the program frequently, re-listening and re-reading it again and again.
- Be extremely consistent, patient, and outcome independent.
- Purchase and study multiple products/books/programs over time. One program will not be enough.
Okay, that’s the hard truth about information products. But don’t let this discourage you. In fact, I expect you now to be in the top 5%! Go out there and study, implement, study some more, and work your ass off to get the amazing results that you were sold on.