What Is Creativity?

By Leo Gura - February 23, 2026

This channel has some good videos on the principles behind creativity.

I will make my own video on creativity at some point, but for now you can glean from useful insights from this channel:

I encourage you to deeply contemplate, What is creativity? and, How does creativity work? Don’t speculate, observe it in action. Do creativity and observe how it works. Observe which things make you more creative and which less. Keep refining and deepening your understanding of how creativity works. One of your life goals should be to become a powerful creative. To master creativity. You should strive to become one of the most creative people on Earth. That’s one of the most worthwhile goals in life.

Note: Creativity is not suitable for everyone. Some people’s personalities are just not built for it. Those are the marketers, salesmen, financiers, accountants, lawyers, and corporate hacks. So you should first determine if creativity is the right fit for you at all. But if it is, then go hog-wild on mastering it.

There are two types of people in the world: creative and non-creative.

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