Conscious Capitalism

By Leo Gura - December 18, 2018

Conscious Capitalism, Inc is a non-profit organization started by the founder of Whole Foods, John Mackey, whose mission is to integrate consciousness with business. They take a Spiral Dynamics stage Green/Yellow approach to business.

Pretty cool!

If you are running a stage Orange business and you do not evolve your business into Green or above in the next 50 years, your business will be crushed by Green/Yellow corporations. So stop chasing max profits and start thinking strategically about how your business fits within human society at large. Your business must serve a super-ordinate purpose beyond lining your wallet.

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