Treecard, a debit card that plants trees

[Bodhitree]

I came across this initiative today, it was started by Ecosia where they are putting together a debit card where they take the processor’s payment, typically 2.5% of the money spent, and use it to plant trees. They estimate that for every 60 dollars spent on the card there will be one tree planted. 
It’s another really clever scheme where Ecosia are taking the man-in-the-middle payment to create a way for consumers to vote with their feet and by making the right choices help fix the planet. It in effect extracts shareholder value from the system and by funnelling it into a non-profit helps correct environmental problems.

The choice of planting trees is clever too, because it helps forest habitat, it helps topsoil, it helps fresh water, it helps the CO2 balance in the atmosphere, it’s a really good way forward. 
 

You can register your interest in getting a Treecard at http://treecard.org/