Super-ethical business: Ecosia

[Bodhitree]

I saw that this relatively small search engine, Ecosia, was now available as a default search engine for iPhone and iPad. So I decided to do a little research. Basically the idea is to take the revenue generated by the search engine, and use it for planting trees. They’ve already planted 100 million trees, I think that’s very impressive. 
They’re also privacy-friendly and won’t track your data, and are very transparent about their financials and the projects they undertake. The actual search results come from Microsoft’s Bing engine, so qualitatively you don’t lose much compared to Google. They seem to have set up the business in a very solid way. 
So I have switched my own devices from Google to Ecosia, if I can in this way contribute by planting 600 trees a year then I feel I am doing a great hing for the environment. It’s the kind of business I wish I had started, and I would very much enjoy working for.