Which Audience Should I Focus Right Now?

[Recursoinominado]

I am on the path to teach self-development and spirituality, but i am still deciding foundational details like which audience should i focus right now.

My ultimate goal is to become an enlightened sage/yogi/guru and teach deep spirituality to serious seekers.

My plans right now are 1. Establish and grow in authority on social media (Instagram) 2. Become a Coach/mentor. 2. Create programs that i teach people, a step-by-step process to self-actualize. 3. Create video courses to sell.

My niche is obviously self-development/spirituality. 

My audience is the problem, all the authorities tell you to be very specific and focus on it, especially in the beginning. 

The thing is: i am on a mission to meet and live with successful people, entrepreneurs, people with great work ethic, achievers. Recently i took a live course (through Zoom) and there i met a few guys like that and i was able to make my way into a small community of such people. Then i notice that i could explore this market, they are mostly committed to self-development, they take action and are willing to pay for self-development programs. I receiver a few proposals to do some sort of coaching/mentorships and to produce video courses. 

So i have two choices. 

I can choose entrepreneurs as my audience because it makes sense logically, it has the potential to meet the people i want, earn good money (and thus growing myself and my business from a solid foundation) and they tend to be good clients, action takers, less trouble in persuading them to pay for a self-development program. Basically targeting stage orange guys. Logically, i think this is a better option right now and i can always change my audience through time, but i could be wrong.

 

The other option is Yoga practitioners, as i am a Hatha Vinyasa Yoga teacher already and my self-development is heavily influenced by spirituality and i want to guide people through their spiritual path, especially those who are lost in the beginning. This is also a promising audience as i am more familiar (and instant authority because i am a certified teacher) with and it is maybe more align with my ultimate purpose. BUT it could be a hard audience to sell, a lot of them have victims complex, lots of excuses, stage green people tend to not focus so much on self-improvement and take less action.

 

I would appreciate opinions on this one, i am just figuring out this business/marketing world. 

[Preety_India]

Maybe help those who have nobody to help them like people with mental and emotional issues.. 

People who can afford expensive life coaches and therapists and yoga teachers and what not at their disposal at the drop of a dime. 

But those who are less fortunate do not have the resources or the money or the means to get sources of learning and inspiration. 

Give them some of your time. Don't think of them as a burden.

You can always focus on people who are already oriented to self development. But those who need the most are the ones who need the greatest persuasions 

Also remove this shadow from your mind that Stage Green is all about victim complex, there are a ton of stage Green people actively seeking growth both materially and spiritually, the only difference being they do it in more organic intuitive ways and aren't as pushy as stage Orange are 

Your first step towards becoming a yogi is to liberate your mind of all shadows and biases and have a clear pure mind.. 

 

[Guest SirVladimir]

13 hours ago, Recursoinominado said:

Establish and grow in authority on social media (Instagram)

Very interested in how you manage to handle this. Instagram is generally a low-conscious platform. 

It sort of belies your true goal.

13 hours ago, Recursoinominado said:

My ultimate goal is to become an enlightened sage/yogi/guru and teach deep spirituality to serious seekers.

Your audience on Instagram will consist mostly of deceived individuals, belief system devotees, wannabe seekers. The problem is, you can teach very little over a social media platform. 1:1 meetings have their spell, but spirituality itself cannot be taught; the basics can, the language can, but how feels the wetness of water cannot.

On one hand, your ultimate goal is to teach deep spirituality to serious seekers. On the other hand, you are picking between entrepreneurs and yoga practitioners, none of which are serious seekers. The prophecy self-fulfills: When one becomes a serious seeker, honestly, very few gurus are deemed valuable, and even less on social media. Do you honestly think a serious seeker would spend their time on these networks? Probably not.

Here's the catch 101. The more serious you are about spirituality, the less teachers you require. This undermines the whole matter of teaching 'deep spirituality' to serious seekers, for the serious ones are not really in need of assistance anymore (there are definitely exceptions in this approach). 

To avoid misconception, my definition of 'a serious seeker' is someone who has a serious first-hand grasp of nonduality & has no trouble exploring the rabbit hole on their own. I do not view blind guru worshipers & content consumers as serious seekers. When you are serious about pursuing truth, it becomes your beacon. You recognize the importance of it. 

13 hours ago, Recursoinominado said:

I want to guide people through their spiritual path, especially those who are lost in the beginning.

A valiant purpose. Just do not expect them to be serious seekers in that case. Their excuses & complexes will be perceived in their eyes as 'still more serious and important to hold onto'. 

Edited October 28, 2020 by SirVladimir

[Recursoinominado]

1 hour ago, Preety_India said:

Maybe help those who have nobody to help them like people with mental and emotional issues.. 

Which is most people on the spiritual path

1 hour ago, Preety_India said:

People who can afford expensive life coaches and therapists and yoga teachers and what not at their disposal at the drop of a dime. 

But those who are less fortunate do not have the resources or the money or the means to get sources of learning and inspiration. 

Give them some of your time. Don't think of them as a burden.

I am producing quality free content right now and it is only going to increase in quality and quantity. Only with that, people can already change a LOT of things if they take action, which most don't. Unfortunately, most people don't value free content enough to act on them. But later i will develop some sort of personal help for those who really want to change and can't afford it.

1 hour ago, Preety_India said:

But those who need the most are the ones who need the greatest persuasions 

Unfortunately, those will have to sort things out for themselves and when they want to change, i will be there. Those people require large amounts of time and energy and rarely take action. I have been doing this for a long time and i NEVER managed to help anyone who wasn't initially bought in. 

 

1 hour ago, Preety_India said:

Also remove this shadow from your mind that Stage Green is all about victim complex, there are a ton of stage Green people actively seeking growth both materially and spiritually, the only difference being they do it in more organic intuitive ways and aren't as pushy as stage Orange are 

Your first step towards becoming a yogi is to liberate your mind of all shadows and biases and have a clear pure mind.. 

 This is not a shadow, this is relentless observation. 90% of my friends and all the people i meet are stage green and none of them is a serious seeker. The secret is to integrate the "get shit done" attitude from Orange with the values of Green, then you can accomplish incredible things. Cn you imagine Leo doing his business in a purely "organic intuitive way"? Like sitting to meditate only when he was in the mood or not scripting his videos or not studying marketing etc. That's why green isn't the last stage, at Yellow you have to integrate all the benefits of the stages below and throw away the garbage. I, myself, acted as a typical green, doing my sadhana only when it was convenient, this was a big mistake, this is de difference between an amateur and a professional. 

[Recursoinominado]

1 hour ago, SirVladimir said:

Instagram is generally a low-conscious platform. 

It's a tool, it all depends on how you use it. Be a creator, not a consumer.

1 hour ago, SirVladimir said:

Your audience on Instagram will consist mostly of deceived individuals, belief system devotees, wannabe seekers. 

Not only on Instagram...

1 hour ago, SirVladimir said:

The problem is, you can teach very little over a social media platform. 1:1 meetings have their spell, but spirituality itself cannot be taught; the basics can, the language can, but how feels the wetness of water cannot.

Instagram is how they find me, as Youtube (later), the serious teaching is through live calls, courses and, later, in-person retreats.

And it absolutely can be taught, i am sure you learned a lot by teachings (through whatever mediums). The teachings point to something and, without it, you can waste your whole life looking in the wrong direction.

1 hour ago, SirVladimir said:

On one hand, your ultimate goal is to teach deep spirituality to serious seekers. On the other hand, you are picking between entrepreneurs and yoga practitioners, none of which are serious seekers.

One step at a time, this is a 10-20 year goal we are talking about.

1 hour ago, SirVladimir said:

When one becomes a serious seeker, honestly, very few gurus are deemed valuable, and even less on social media. Do you honestly think a serious seeker would spend their time on these networks? Probably not.

That's just not true. EVEN if you have awaken, self-realized, you can absolutely gain value from other teachers, remember, Reality is Infinite, you can't possibly find all the answers by yourself, unless you find one and stick to this one for the rest of your incarnation, in this case, yeah, you may not be my audience.

1 hour ago, SirVladimir said:

Here's the catch 101. The more serious you are about spirituality, the less teachers you require.

Maybe, but less teachers isn't equal ZERO teachers.

1 hour ago, SirVladimir said:

This undermines the whole matter of teaching 'deep spirituality' to serious seekers, for the serious ones are not really in need of assistance anymore (there are definitely exceptions in this approach). 

Again, not true. If one thinks he is DONE, no need for any "external help", one is delusional and, most definitely needing a teacher.

 

1 hour ago, SirVladimir said:

To avoid misconception, my definition of 'a serious seeker' is someone who has a serious first-hand grasp of nonduality & has no trouble exploring the rabbit hole on their own. I do not view blind guru worshipers & content consumers as serious seekers.

Yeah, that's just your projections.

 

1 hour ago, SirVladimir said:

A valiant purpose. Just do not expect them to be serious seekers in that case. Their excuses & complexes will be perceived in their eyes as 'still more serious and important to hold onto'.

I can chose who i will work with or not and people with excuses are definitely NOT my choice. 

[Guest SirVladimir]

15 minutes ago, Recursoinominado said:

The teachings point to something and, without it, you can waste your whole life looking in the wrong direction.

As I said, both language & basics can be taught, but that-which-a-finger-points-towards cannot. 

17 minutes ago, Recursoinominado said:

Again, not true. If one thinks he is DONE, no need for any "external help", one is delusional and, most definitely needing a teacher.

Then I would consider God directly the most precious teacher. Of course you are God, but are you God?

I had had a 40k audience on Instagram before I ditched out. This is why I am interested in how you manage to handle your quest. 

Yes, the platform is a tool, and you may very well utilize it better than I did. 

I am making my answers poke-y on purpose. 

[Recursoinominado]

1 hour ago, SirVladimir said:

I am making my answers poke-y on purpose. 

Of course, that's not a problem at all, at the bare minimum, it makes me elaborate my thoughts better.

My plan is to first get good at creating transformational content (self help + sprinkles of spirituality), build authority and start a whole movement of people interested in what we do here on actualized.org. Developing teaching skills and growing myself in the process.

I am sure there is a demand for this kind of content. Of course, Instagram isn't the BEST place to find such people but you can grow a large audience of people that are at least interested in what you talk about. When they see you are a authority, you can introduce deeper and deeper topics like Leo did. When I first heard about enlightenment was in one of Leo's videos, I remember that if that information came from another random person, maybe I wouldn't take it so seriously, the difference was that I was already "bought in" on what Leo has to say.

I am focusing on creating content and selling my mentorship program, this will give me the right foundation to expand my business to more and more people by investing massively in it and in myself. Leo's first business was a digital marketing agency, from that money he was able to build actualized.org, initially targeting stage orange people (as I am considering) and later, when he built enough momentum and career capital, he was able to do his own, most authentic thing, which isn't for everyone.

Later I want to build a YouTube channel, there I will certainly find more people align with my values.