How Specific Should A Niche Be?

[Chelsea]

Hello, 

I'm in the very early phases of entrepreneurship and am mapping out my vision. How specific would you recommend being when describing future customers? I'm reading something that is encouraging me to be pretty specific, but I don't want to make my sight too narrow and rule out potential customers. 

Thanks

[Sarah Marie]

@Chelsea

The more you know the better. Age, demographics, what their problems are, location, etc.

[MIARIVEL]

@Chelsea Hi Chelsea, you have to have an area that you specialize in. A lot of people starting out business worry too much about narrowing down their niche. However just because you specialise in a certain field doesn't mean that you can't help others as well. Your pretty much putting out there that you specialise in x. People won't come to you if you do not have an area of expertise unless you are someone who is very well known in your industry.

Until then, pick an area you most want to work and help people with and you will find more of the right clients will find you, vice versa.