Creating shared value

[Identity]

I was just reading an article for a managment course, and was positively suprised.

The article is called “Creating shared value” by Micheal E. Porter and Mark R. Kramer.

The article provides a new perspective on capitalism. A stage yellow perspective that aligns organisations and societies. 

The main quote for me in the article is: “ Our vision has simply been to narrow”. They point out all the deeper structures and causal chains that organisations nowadays dont take into account. How they are shooting themselves in the foot with their selfishness without realising it.

Instead of some CSR window dressing, they propose radical realignments with social needs, and point out succeses booked by leading organisations.

Check it out, worth the read ?