Self-proclaimed...

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proc·la·ma·tion

/ˌpräkləˈmāSH(ə)n/

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noun

noun: proclamation; plural noun: proclamations

a public or official announcement, especially one dealing with a matter of great importance.

"Eisenhower signed a proclamation admitting Alaska to the Union"

synonyms:decree, order, edict, command, rule, ruling, announcement, declaration, pronouncement, statement; More

the public or official announcement of an important matter.

"the government restricted the use of water by proclamation"

a clear declaration of something.

"the proclamation of his passion"

Origin

late Middle English: via Old French from Latin proclamatio(n- ), from proclamare ‘shout out’ (see proclaim).

Source

This definition was prompted by hearing Leo say "self proclaimed atheist" in his recent blog post. The word "self-proclaimed" stuck out, and I had to google proclamation. This seems to be a relevant term in culture war dynamics, politics, and existentialism in conjunction with trade.