Should you brand yourself or your business ?

[Lynnel]

Since branding is 80% percent of any business, I've been wondering what your thoughts are on branding yourself as a person (lifecoach or w/e else) versus branding yourself as a business (actualized.org).

Usually people do a mix of that such as - Leo for Actualized.org but other people are quite successful such as Teal Swan, Rupert Spira, Calvin Newport, Thomas Frank, etc.

What are some great elements to consider when doing that ?

Yourself seems more personal while the business allows more liberty later on with products and other elements : Rupert Spira's self-improvement forum is not gonna fly for instance.