Service business Conscious Marketing

[BestLifePossible]

@Leo Gura Says in his 'The Deep Problem of Marketing' video that conscious marketing means eventually not needing them anymore and outgrowing them. However, I wondered how this would work for 'Repeat Service' kinds of business such as cleaning, any kind of fixing, restaurants etc, anything that you will certainly use more than once, for example, things won't stay clean forever. How can you outgrow this? As for most, it would be a waste of time learning exactly how to fix your car everytime it breaks instead of taking it to a specialist. 

 So, in these instances would conscious marketing just be providing the best service possible in the most conscious way, for example, cleaning things almost perfectly, or only serving healthy food at a restaurant, or fixing the car the best way possible etc. Hope this makes sense, just something that's been bugging me.