Business/Marketing books?

[Shadowraix]

A friend and I want to set up a passive income project but its gonna need a lot of advertising/marketing knowledge to do it.

Any books on such subjects? Anything that could benefit as someone who has never done this shit before would be useful. 

Thanks!

[aurum]

@Shadowraix

I would read everything you can by Grant Cardone, Gary Vee and MJ DeMarco as a foundation. I’d also highly recommend Building A Story Brand by Donald Miller.

From there, you’ll probably need more technical specific advice depending on what you’re selling.

[d0ornokey]

On 11/13/2018 at 3:39 PM, aurum said:

Building A Story Brand 

Saw this book blow up, but I tend to doubt things that are popular 

Would you say it's a must read? 

 

Edited November 15, 2018 by d0ornokey

[Shadowraix]

On 11/13/2018 at 3:39 PM, aurum said:

@Shadowraix

I would read everything you can by Grant Cardone, Gary Vee and MJ DeMarco as a foundation. I’d also highly recommend Building A Story Brand by Donald Miller.

From there, you’ll probably need more technical specific advice depending on what you’re selling.

The overall gist is a website that resells products we get for extremely cheap.

[system]

On 13/11/2018 at 11:39 PM, aurum said:

@Shadowraix

I’d also highly recommend Building A Story Brand by Donald Miller. 

I've just started reading this book yesterday. Even I've just finished one quarter of it, I found it very clarifying and eye opening. Thank you.

[aurum]

11 hours ago, d0ornokey said:

Saw this book blow up, but I tend to doubt things that are popular 

Would you say it's a must read? 

 

Some things become popular because they actually help a lot of people.

It’s a must read if you’re trying to understand marketing in the modern age.

[aurum]

4 hours ago, system said:

I've just started reading this book yesterday. Even I've just finished one quarter of it, I found it very clarifying and eye opening. Thank you.

Awesome. Yeah the whole thing is very well done.

[Shadowraix]

On 11/13/2018 at 3:39 PM, aurum said:

@Shadowraix

I would read everything you can by Grant Cardone, Gary Vee and MJ DeMarco as a foundation. I’d also highly recommend Building A Story Brand by Donald Miller.

Thanks for these recommendations. Also going to pass them on to my partner to read as well.

[ZenBlue]

Scientific Advertising by Claude C. Hopkins

You can download it for free here: http://www.scientificadvertising.com/

[tashawoodfall]

Joseph sugarman's books.  If not you won't be taken seriously as a marketer at a certain point . Copywriting is good to learn.  And it's fun because there's psychology mixed in with it...

Edited November 25, 2018 by tashawoodfall

[tashawoodfall]

sorry just read the question.  Will it be a recurring monthly type of subscription-based online company?  If so I recommend checking out UltraCart.  Also if this is the case I recommend email marketing for sales.  I recommend Vero for that (it's better then mailchimp in my opinion) and make sure you get into copywriting so you make those sales....  At a certain point you may need customer support to take messages, I recommend Patlive.  Also recommend HelpScout so all emails go into one place.  Hope that helps.

[Equanimitize]

Some very foundational timeless books about business success are:

Rich Dad, Poor Dad

Think and Grow Rich

Some Marketing books are:

Ogilvy on advertising 

Breakthrough Advertising

Seth Godins Books

Podcast:

Dean Jackson & Joe Polish “I love marketing” you can pretty much just listen to the podcast and know more then you will ever need to know about marketing. 

 

 

 

Edited November 26, 2018 by Equanimitize
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