There Is No Bad Publicity

[Cortex]

Drive attention at all costs, look at all of the celebrities who are famous just because being famous, you must do something which really drives a big attention to yourself, because more attention gives you more opportunities for even more attention for even more opportunities, so never be afraid of attention, art of getting attention is really an art of marketing, they are actually one and the same 

[aurum]

@Cortex

For anyone who doesn't believe this, read a book called Don't You Know Who I Think I Am?  by Justin Ross Lee.