The Deep Problem of Marketing Summary

[Juan Cruz Giusto]

Marketing doesn’t just sell you stuff, marketing delimits reality.

Marketing is about having influence in the web of beliefs of society. 

Culture sets the background from which you compare new information.

Metaphysical and cultural materialism are intimately related.

Marketing is about influence. It is about presenting paradigms, ideas, and beliefs and then, those ideas, they become reality. Culture is constructing reality.

What kind of ideas is the majority of people are exposed to?

The only things that you know, is because people put a ton of effort in marketing.

Knowledge is control by science, academia and business nowadays. And the problem is that business only cares about maximizing profit.

Modern marketing has not ethical nor moral values. They only care about profits – it is purely selfish.

Society has to evolve through Spiral Dynamics. You can stop using society as the standard to measure yourself. You need to start taking ownership of your buying and selling decisions.

High consciousness stuff is difficult to market. That takes real strategy to succeed.

Marketing is really important! The things you know about are defined by the things you are being marketed to.

Responsible marketing would take the user’s agenda rather than money. Responsible marketing elevates and helps the user.

Start noticing how unhealthy modern marketing is. Also, start seeing the healthy marketing that exists sometimes.