What's The 5 Most Important Principles Of Marketing In Your Opinion?

[Joseph Maynor]

Keep it as general as possible.  Just give me the five key principles.  Try to craft 5 beautiful principles that I could hang on my wall.

Edited August 4, 2017 by Joseph Maynor

[Wouter]

authenticity 

[Socrates]

Have a great product first of all. Marketing is basically pushing all your lower-self buttons and manipulates you into buying stuff you don't need.

If we switch that around you can manipulate people to buy high consciousness products they wouldn't think to buy on their own.

[Brivido]

1. Give Value by solving a problem.
2. Purple Cow (Don't sell a shitty product, sell a remarkable one.)
3. The pareto principle (80% of the results come from 20% of the input)
4. Copywriting. 
5. Be a big fish in a small pond, not a small fish in a big pond.

[Spiral]

Things that give some extra effect are:

• Attractive people using the product
• People doing admirable/positive thinks with product (such as exercise)
• Beautiful landscape/ background
• Bonus if you make the ad memorable 

Why do these work,? well because people get into their subconsciousness that buying the product will give them these things.

Example:

 

Edited August 5, 2017 by Spiral

[aurum]

@Joseph Maynor

1) The Cognitive Biases. If you don't know what these are, you MUST start by reading Influence by Robert Cialdini. Your ability to make cash is being completely handicapped by not understanding the pros and cons of these biases.

2) Jab, Jab, Jab Right Hook / The Thank You Economy. These were both coined by Gary Vaynerchuck. Must be understood for anyone trying to compete in modern online business. Essentially it's the idea that provide value through content marketing and truly giving a fuck about your community. Only then do you ask for business.

3) That marketing is important! If you want to be too spiritual for marketing, don't be surprised when your business fails.

4) Knowing where consumer attention is now and where it is going. How can you sell to anyone when you don't know where their eyeballs are?

5) You need a copywriter on call or learn to do your own copy. Bad copy, no sales.

[IvanJohn]

1. Belief - in the product

2. Authenticity - with your customer

3. Transparency - in your intent

4. Reciprocity - your expectation of value

5. Knowledge - about your influence

[Lawrence]

On 8/5/2017 at 1:35 PM, Brivido said:

1. Give Value by solving a problem.
2. Purple Cow (Don't sell a shitty product, sell a remarkable one.)
3. The pareto principle (80% of the results come from 20% of the input)
4. Copywriting. 
5. Be a big fish in a small pond, not a small fish in a big pond.

This is what I've been learning recently, thanks for the reminder!  

[Joseph Maynor]

Let me weigh in on this too:

1.  Have a compelling value proposition for a buyer.

2.  Pitch the proposition to several potential buyers to fit their needs.  Get a commitment for a meeting.

3.  Meet with buyer to see if there's a possibility of doing business.

4.  Close a sale.  Provide an awesome solution to buyer's need.

5. Collect yer money.  Maintain the relationship with buyer like a pro.

 

Edited August 7, 2017 by Joseph Maynor