I Deconstructed Todd V's Marketing Strategy

[The Renaissance Man]

Context: Todd V is a pick up artist that used to be a RSD coach. He's known for being very methodical in his cold approach style, but here you can see how he's also very methodical in his marketing. You may find some insights for your own business.

I haven't purchased any of his product, so this is all information you can gather from his socials and website. I did this because I'm interested in marketing and I was familiar with Todd.

Free Layer

The funnel starts with free content, on social media. YouTube is probably the main one. YouTube is the platform that allows most trust  to be built, because of the longer exposure.

The next level is the two lead magnets:

• A collection of infields
• A course on inner game

To unlock these you give your email, where email marketing begins.

Newsletters contain little value, but are not bothering to read. Each of them has one or multiple pitches. Some of them are notifications for "special sales", more on that in a minute.

This is all the free stuff. Todd is giving loads of value for free, and you start to trust him more and more. You create a positive association, start to interpret him as an authority figure, he starts to stand out as someone who is a viable solution to solve your dating problems.

Course Layer

Todd sells multiple products/services, but they're very purposefully structured.

The first paid layer are the courses. There are 4 of them, all one-time purchases:

1. The System (his overall framework for cold approach) €397
2. Verbal Game Academy (conversation) €597
3. Value Masterclass (conveying value & attractiveness) €347
4. Online Dating Academy €397

Together, the 4 courses provide a very solid dating foundation. Despite that, they are only the tip of the iceberg. Todd could price them higher, but he doesn't, because they're meant to be a low-entry barrier to create even more trust and get people to the real juice: the next layer.

In fact, he routinely discounts the 4 courses at €197, which allows for the compelling [50% off!] headline.

Coaching Layer

The courses are pre-recorded, the coaching is tailored to you. And it's much more expensive. Todd offers 3 services, some are to small groups, some are online, some are still one-to-many.

• Mentorship Program €400/month with community, access to coaches for questions, and some live Q&As
• Digital Black Belt €300/week all about online dating, helps you create a profile, create pictures with AI (yes), and more
• In-Person Bootcamp €1000/day the classic cold approach bootcamp

As you can can see, coaching costs the same as a course... per month, per week or even per day. The first two are online, the bootcamp is in person.

Memberships are known to be far more profitable than one-time purchases.

To lower the entry barrier to the subscriptions, there's often a "free trial" giving the first month or the first couple weeks at $1 (I guess to collect credit card information and remove friction through auto-billing future payments).

You can/have to book a sales call for some of those.

 

I think this is about 85% of his marketing. You could analyze his landing page's copy, or his video's CTAs, but this is the main funnel.

[LordFall]

Thanks for sharing, makes sense. The more I get into business the more I respect these guys, not easy to run a successful operation. 

[hyruga]

He's just selling the system mainly. The rest are just distractions to make you compare and then eventually you will buy the systems.

Of course, he will improve on his system and call it something else in the future.