Fellow Life Coaches

[stephenkettley]

I recently completed the life purpose coach and after years of lots of searching, I found that the purpose I wish to create for myself is coaching (still yet to find my niché and build my business).

My first step is that I am currently completing a 3-6 month transformation coaching certification and then I will also be looking into website building etc.

I wanted to know if there are any successful life coaches on the forum that I could maybe setup a meeting with just to ask questions and get some insights into the field and the career itself (Leo saying do lots of research! - this is part of that research).

Much appreciated!

[Thought Art]

What coaching program are you in? I’m looking to get certified too. Currently looking at IPEC. 

[Verg0]

Coaching is the easy part. 

The hard part is attracting people who want to be coached by you. How are people ever gonna find out about your website? 

Think about how you can provide value to the people who you want to serve. And start doing it. Online and Offline. 

 

[Verg0]

@Thought Art

On 3/15/2025 at 3:33 PM, Thought Art said:

What coaching program are you in? I’m looking to get certified too. Currently looking at IPEC. 

IPEC is great! 

[ZenSwift]

Checking in. In the same boat as @Thought Art in regards to looking at iPEC. I am planning on pulling the trigger for iPEC this Year, apparently you can get a deal with the program if you go through a referral.

I plan to get my clients by writing my book, and then doing endless public speeches promoting my book, my self and personal brand. (Life purpose is centered around speaking, I basically want to be Wayne Dyer)

 

Edited Friday at 07:35 PM by ZenSwift

[Emerald]

@stephenkettley I actually was just asked this by someone else. I've been working as a coach for the past 6.5 years. Here are the recommendations that I gave to the other person...

"The main challenge with having a sustainable coaching practice is getting clients.

I was able to make it work pretty easily because I have a YouTube channel with a decent-sized audience. And it's ideal to set up some kind way for many people to get free value from you... either through YouTube, social media, speaking gigs, etc.

But there are tons of people who are making a living off of coaching who don't have that.

Instead, they learn the following...

• Cold Outreach and Appointment Setting on social media or over the phone
• Sales (how to conduct and close discovery calls on Zoom)

With those two things, what you need is to do a lot of volume (50+ cold outreaches per day). But be sure to mind the limits of any given social media app you use.

You'll also want to build a signature coaching program that has a unique value proposition that solves a major pain point for people. For example, I help people overcome self-sabotage.

Then, decide on the number of sessions in the coaching package (I do 13 one-hour 1-1 sessions in mine). 

And price it at the value of the value proposition, not for your time. I recommend a minimum price of $1500.

I charge $2800 for my signature coaching program because it solves a major problem for people and they will be able to get far more value back than what was invested.

This also helps when you get people on discovery calls as you can position your coaching offer as the thing that alleviates that pain point.

Here's the order that I recommend doing things in...

• Figure out your value proposition for your coaching package - ie."I help (target audience) go from (pain point) to (desired state) so that (positive consequences of being at the desired state and away from the pain point)."
• Figure out how many sessions and other things that your coaching package will include and what the price will be
• Try it out on family and friends for free
• Do cold outreach to find your first 5 clients to join at a special beta price (half off is good)
• You'll need to learn cold outreach, appointment setting, and how to conduct discovery calls
• Iterate on the program based on the feedback of those 5 clients
• Do lots of volume (50-100+ outreaches per day) with cold outreach
• Continue to improve your sales skills
• Ideally - create a YT channel, social media account(s), or some other way for people to find you and get free value from you
• Get those people on an email list, so that you can send them information about your offers and get them on discovery calls"

[The Renaissance Man]

@Emerald Can I ask you what the conversion rates for a $2800 coaching program are?

In particular:

• Response rate
• Appointment rate
• Close rate

[Emerald]

34 minutes ago, The Renaissance Man said:

@Emerald Can I ask you what the conversion rates for a $2800 coaching program are?

In particular:

• Response rate
• Appointment rate
• Close rate

Sure. I don't track it too closely.

And I don't do cold outreach because I have a YouTube channel. So, I don't have any data for the response rate as people just sign up for calls directly from my emails or videos.

But my appointment show rate is probably about 65%.

And then, about 20% of my appointments sign up.

But it's getting easier now because this program for helping people overcome self-sabotage is one I've been doing for about a year. So, I'm getting more referrals. So, it's about 60% sign-up rate for referrals.

[Bando]

8 hours ago, Emerald said:

@stephenkettley I actually was just asked this by someone else. I've been working as a coach for the past 6.5 years. Here are the recommendations that I gave to the other person...

"The main challenge with having a sustainable coaching practice is getting clients.

I was able to make it work pretty easily because I have a YouTube channel with a decent-sized audience. And it's ideal to set up some kind way for many people to get free value from you... either through YouTube, social media, speaking gigs, etc.

But there are tons of people who are making a living off of coaching who don't have that.

Instead, they learn the following...

• Cold Outreach and Appointment Setting on social media or over the phone
• Sales (how to conduct and close discovery calls on Zoom)

With those two things, what you need is to do a lot of volume (50+ cold outreaches per day). But be sure to mind the limits of any given social media app you use.

You'll also want to build a signature coaching program that has a unique value proposition that solves a major pain point for people. For example, I help people overcome self-sabotage.

Then, decide on the number of sessions in the coaching package (I do 13 one-hour 1-1 sessions in mine). 

And price it at the value of the value proposition, not for your time. I recommend a minimum price of $1500.

I charge $2800 for my signature coaching program because it solves a major problem for people and they will be able to get far more value back than what was invested.

This also helps when you get people on discovery calls as you can position your coaching offer as the thing that alleviates that pain point.

Here's the order that I recommend doing things in...

• Figure out your value proposition for your coaching package - ie."I help (target audience) go from (pain point) to (desired state) so that (positive consequences of being at the desired state and away from the pain point)."
• Figure out how many sessions and other things that your coaching package will include and what the price will be
• Try it out on family and friends for free
• Do cold outreach to find your first 5 clients to join at a special beta price (half off is good)
• You'll need to learn cold outreach, appointment setting, and how to conduct discovery calls
• Iterate on the program based on the feedback of those 5 clients
• Do lots of volume (50-100+ outreaches per day) with cold outreach
• Continue to improve your sales skills
• Ideally - create a YT channel, social media account(s), or some other way for people to find you and get free value from you
• Get those people on an email list, so that you can send them information about your offers and get them on discovery calls"

You could have made a course & charged $999 for this info lmao, such an insightful post thanks. I have a few questions.

How do you track progress for your clients? For context fitness coaches can track things like weight progress, lifting strength over time ect, since overcoming self-sabotage is more subjective how do you know you've solved their problem what metrics do you track?

Also on the discovery call, is your aim to close the prospect on that call, or do you reach out and go for the close on the 2nd attempt?



 

[Emerald]

1 hour ago, Bando said:

You could have made a course & charged $999 for this info lmao, such an insightful post thanks. I have a few questions.

How do you track progress for your clients? For context fitness coaches can track things like weight progress, lifting strength over time ect, since overcoming self-sabotage is more subjective how do you know you've solved their problem what metrics do you track?

Also on the discovery call, is your aim to close the prospect on that call, or do you reach out and go for the close on the 2nd attempt?

Thank you! I'm glad you found it insightful!

It is difficult to track Shadow Work progress objectively as it's mostly an internal shift (that manifests in external changes). But I write notes and an action step at the end of each session and check back in at the beginning of the previous call. And I also ask people as they go if they notice any shifts or changes relative to the issue they're looking to change.

But it's quite subjective. And it's not quite like fitness coaching or business coaching as it's a very non-linear process and doesn't have any kind of a to b structure.

And I just do a single discovery call.... but I know some entrepreneurs  that do two where they give a free demo first and then attempt to close on the second call.

[The Renaissance Man]

17 hours ago, Emerald said:

Sure. I don't track it too closely.

And I don't do cold outreach because I have a YouTube channel. So, I don't have any data for the response rate as people just sign up for calls directly from my emails or videos.

But my appointment show rate is probably about 65%.

And then, about 20% of my appointments sign up.

But it's getting easier now because this program for helping people overcome self-sabotage is one I've been doing for about a year. So, I'm getting more referrals. So, it's about 60% sign-up rate for referrals.

Thanks  also proof that referrals are something else. Always worth it to make killer product/service.

[Emerald]

12 hours ago, The Renaissance Man said:

Thanks  also proof that referrals are something else. Always worth it to make killer product/service.

You're welcome! It's definitely super important to build something that gets very valuable results for people. That's when things really pick up momentum-wise.

[Lyubov]

I want to become a life couch and spiritual healer. I believe I am developed enough for this but I need to actually do the leg work. 

[UnbornTao]

1 hour ago, Lyubov said:

I want to become a life couch

Who doesn't?

 

[stephenkettley]

@Emerald This was very helpful thank you!