What are the core messages of the Democratic party?

[Hardkill]

For decades, the Democratic party hasn't had simple, emotionally resonant phrases like the Republican party has, except for few of them like Bill Clinton's "Bridge into the 21st Century" or Obama's "Hope and Change." I thought that the Harris/Walz campaign's "Reproductive Freedom" was a really good one for messaging on abortion rights for women in America. However, their campaign still never had a bold, unified vision for the whole country's future. Their slogan, "We're not going back" emphasized a desire to prevent a return to previous policies but lacked a forward-looking message that could inspire and unify a broad coalition of voters. Hillary Clinton's 2016 message "Stronger Together" lacked clarity and impact and so did Biden's "Build Back Better" message.

So, what messages do Democrats have that really connect with the people and really emphasize that they are on their side?

They need to revive the New Deal-style messaging by:

1. Refocus on Universal Economic Messaging – Emphasize economic security, jobs, and wages over culture war issues.

2. Simplify Their Messaging – Republicans excel at short, emotional slogans; Democrats need to do the same.

3. Strengthen Party Unity – Reduce internal divisions that lead to mixed messaging.

4. Invest in a Stronger Media Infrastructure – Build messaging platforms that rival the GOP’s Fox News/talk radio ecosystem.

5. Rebuild Working-Class Trust – Appeal to blue-collar voters (especially in swing states) with concrete benefits rather than ideological rhetoric.

 

Also, now more and more Democratic commentators like the Pod Save America bros and even those on MSNBC are saying that the Democratic party should emulate the messaging style of AOC and Bernie Sanders. I never thought I'd see this day happen this soon in my life.

Edited March 12 by Hardkill