For decades, Democrats have been so much worse at messaging than the Republicans have been! This cannot be overstated! The Democratic Party must revamp its messaging strategy to counter the Republicans' effective use of emotional appeals and simplistic messaging. They also MUST adapt and evolve their messaging strategy to effectively utilize the latest digital platforms, social media, and communication technologies like the Republicans/conservatives have. Democrats can no longer rely on the mainstream media as their main source of messaging to the voters: https://www.messageboxnews.com/p/do-dems-need-to-break-up-with-the   Otherwise, Democracy will truly die in darkness in America.