Video: How to create a Coaching Funnel

[Butters]

This popped in my feed yesterday and it's fantastic if you're looking to build a Coaching business and have an effective funnel:

 

[Butters]

Ok so this really resonated with me when I first watched it but upon further investigation I'm just confused.

Who pays $5K for rando online fitness coach? Clearly something else going on here. 

Edit: The Joe firefighter guy from her testimonial really exists cause I found his IG. Still confused. 

Edit 2: I think I jumped to conclusions too fast, all her testimonials check out on IG, seems legit. 

Edit 3: Removed most of my original message.

Edited July 22 by Butters