As I'm learning more and more about sales and marketing, the foundations, Insights, do's and don'ts ,  with the purpose of becoming financially independent in the next 10 years , I'd like this place to be where I share what I find , and for this thread to become massively valuable over the years
You're welcome to share wisdom nuggets as well, but really think through if what you're posting is valuable, as to keep it tidy I will regularly be asking mods to remove irrelevant or low quality posts
 
I want to focus on high quality and ethical sales and marketing to the degree that is possible , but I consider learning and translating lessons from the coldhearted cutthroat real business world as well
 
I started with the Alex Hormozi Podcast. It's around 650 episodes long and I'll be mostly sharing stuff from there for now
The first 150 episodes focus more on a gym owner perspective before switching over to more pure sales and marketing, but it still very valuable for a newbie like me.
 
A little something from today: 
 
Value equation :
Value = Significance of Outcome multiplied  by likelihood of archivement divided by time and effort
 
Your product's value in the customers eye  can be calculated by understanding how deeply they value what you are offering them , multiplied by how likely is it that you can make reality that result  for them, divided by how much struggle it takes from their part .
And that is one factor that's on their mind when deciding if to pay the amount you're asking 

Thank you for clarification.