Okay here is my idea:
Titel could be sth like: "Changing values - What influence do values have on individuals, organizations and the way of doing business.
With this title, I would say I can elaborate on the background information better. ( better than Spiral Dynamic in the title ?)
1. Constructivism,
2. Brain and Cognition,
2.1. Identity,
2.2. Neuroplasticity,
2.3. Unconscious mind,
3. Socialization processes,
4. Values and Norms,
5. Cultural Misunderstanding,
6. Organization Values,
7. VUCA-World
8. Spiral Dynamics
8.1 Implication
8.2 SD in Organizations
I can choose between pure literature work (40 pages) or empirical work (40 -60 pages). I´m not quite sure which one I choose.
With this work, I thought about elaborating following questions:
What's the application of this model for Individuals, Groups, or Organizations?
Does the environment force Organizations to change their values (cultural change) in order to stay economically? or. Is thinking changing and with it the way of doing business?
How does an organization look like, if they apply the ideas of Spiral Dynamics? (Example of yellow structures and processes)
When doing empirical work I would do qualitative interviews. Probably I will explore the connection of SD with business development + self-reflection.
I would love to see if there are some Correlations between the stages of the spiral and the skill for self-reflection.
I thought about doing interviews to get more detailed information. First, the Personal Value Profile is being collected from the interviewers.
In order to also illustrate business development, I thought about interviewing mainly younger people (e.g. Generation Y). This way I can find out which value systems predominate among Generation Y and also ask them about topics such as "work, job satisfaction, work climate, performance motivation, new work". So I can find out how this generation works or wants to work. Now I can compare this with the predominant V/meme of today's working world (From the literature). This allows me to make statements or assumptions about whether organizations, as they are common today, need to change. (In order to be in line with the value systems of the growing workforce). This would fit very well with the following research questions: Does the environment force organizations to change their culture in order to remain profitable? or does it change the way of thinking and thus the way of doing business?
In order to show the contrast to the current working world, it might also be helpful to interview a person who has been in the working world for a longer time and acts on an orange value system. Hopefully, I can work out the problems of the orange v/memes and show the necessity of a cultural change. I hope you can follow me
Looking forward to hearing your ideas.
Thanks for your time. I appreciate it so much.
Greetings from Germany.